Meet Ethan
Welcome to my website. I bring a solid foundation in digital marketing, specializing in leading paid media teams and managing budgets across multiple channels. My expertise in project management and brand development, combined with an AI-first approach, positions me to effectively support small businesses and solo-preneurs in reaching their growth objectives. I invite you to explore and learn how my experience can enhance your marketing strategy.
Executive Summary
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Leadership with Purpose
Ethan has extensive experience in paid media leadership at a paid media agency, and managing corporate marketing operations while integrating AI-first strategies. His disciplined and creative marketing approach has led to significant reductions in customer acquisition costs and increased profit margins. He is also dedicated to developing talent within his teams, fostering a strong bench of future leaders for the organizations he works with.
Expert Marketer
Elevate your business
Hiring Ethan means you get a marketing leader that not only makes the strategy, but gets his hands dirty executing the plan. Your business comes out on top with more revenue because of it.
Paid Media
Maximize Your ROI
Leverage Ethan's expertise in paid media to enhance your business's online visibility. Ethan deliver's targeted advertising that drives web traffic and sales.
AI Integration
AI First Processes
Go beyond content generation. Ethan establishes AI processes that make your marketing run faster. By integrating AI in your tech stack, Ethan ensures your business is setup for the future. We're not talking just great prompts, but actually connecting AI to your tech stack.
Strategy & Analytics
A Plan Paved by Data
Get a leader that dives in under the hood and develops a clear way forward. Ethan delivers executable plans backed by data. He drives key initiatives that keeps businesses moving forward.
Experience
2/2024 - Present
Corporate Marketing Manager
Paid Media Manager
Equine Network - $85 million Niche Multi-Media
Remote
8/2021 - 02/2024
Lead Digital Strategist
Mosaic Media - Multi-Vertical Digital Ad Agency
Remote
2/2021 - 8/2024
Marketing Manager
BG Williams Asphalt - Local Paving Company
DFW, TX
6/2012 - 8/2020
Operations Manager
High Volume Retail
Various
Achieved a lower Customer Acquisition Cost (CAC) by implementing A/B testing in paid media. Oversaw the launch of a new brand and the design of its website. Created and effectively executed a go-to-market strategy.
Boosted client e-commerce sales and generated more leads. Created and executed effective paid media strategies for local and state political campaigns.
Used best practice SEO strategies to rank website to #1 locally. Increased leads through effective social media strategy.
Launched new E-commerce brand while coordinating events and marketing for it. Ran high volume retail operations supervising a team of 40. Directly responsible for P&L management.
Education
Master of Science - Digital Marketing
Western Governor's University
2024
Case Studies
Real Companies. Real Wins.
Subscription Service - YoY Customer Growth with Paid Media & Digital Strategy
Ethan drove 10% YoY customer growth through A/B testing creative in paid media campaigns, then doubling down on the messaging that worked. He also developed a full funnel plan that included new email captures & drip campaigns, an upgraded organic social strategy, as well as personalized landing pages.
High Ticket Sales - Increased Leads via Paid Media & Landing Page Design
A high ticket service business that relied on word of mouth generated leads had trouble growing. Ethan developed a full funnel paid media strategy across search & social, optimized the landing page, and installed retargeting pixels. Quality leads increased by 25%.
Marketing Agency - Profit margin increase through marketing operations management
A small marketing agency had razor thin profits, preventing meaningful growth. Ethan examined the operations of the agency and streamlined them. Ethan also introduced a new pricing model that kept the agency competitive. Additionally, he trained the media buying team on how to effectively lower the cost of their programmatic media buys. The agency's margins rose by 15%.
Corporate Marketing - AI Integration for streamlined operations and expense savings
A venture capital backed company was diving into AI. Ethan integrated it into paid media channels so it could provide analysis, projections, and optimizations. Ethan also integrated AI platforms into Asana for smoother marketing project management. Lastly, AI was also used for quicker website design. All of this led to a net cost savings by eliminating the need for additional headcount or contractors.
